Eye tracking data representation and visualization : on information and communication studies at CETAC.MEDIA

Eye tracking has become a preponderant technique in the evaluation of user interaction and behaviour with study objects in defined contexts. Common eye tracking related data representation techniques offer valuable input regarding user interaction and eye gaze behaviour, namely through fixations and saccades measurement. However, these and other techniques may be insufficient for the representation of acquired data in specific studies, namely because of the complexity of the study object being analysed. This paper intends to contribute with a summary of data representation and information visualization techniques used in data analysis within different contexts (advertising, websites, television news and video games). Additionally, several methodological approaches are presented in this paper, which resulted from several studies developed and under development at CETAC.MEDIA - Communication Sciences and Technologies Research Centre. In the studies described, traditional data representation techniques were insufficient. As a result, new approaches were necessary and therefore, new forms of representing data, based on common techniques were developed with the objective of improving communication and information strategies. In each of these studies, a brief summary of the contribution to their respective area will be presented, as well as the data representation techniques used and some of the acquired results.

O controlo de álcool e drogas e a sinistralidade laboral nos comboios de Portugal: tratamento dos dados

Embora o objectivo de redução de acidentes laborais seja frequentemente invocado para justificar uma aplicação preventiva de testes de álcool e drogas no trabalho, há poucas evidências estatisticamente relevantes do pressuposto nexo de causalidade e correlação negativa entre a sujeição aos testes e os posteriores acidentes. Os dados dos testes e dos acidentes ocorridos com os colaboradores de uma empresa transportadora portuguesa, durante anos recentes, são explorados, em busca de relações entre estas e outras variáveis biográficas. Os resultados preliminares obtidos sugerem que a sujeição a testes aleatórios no local de trabalho está associada a menos acidentes posteriores que os ocorridos na ausência desses testes, e que existe uma frequência óptima de testes acima da qual não se verifica redução de acidentes que justifique o investimento em aumento de testes. - Although the aim of reducing occupational accidents is frequently cited to justify preventive drug and alcohol testing at work, there is little statistically significant evidence of the assumed causality relationship and negative correlation between exposure to testing and subsequent accidents. Data mining of tests and accidents involving employees of a Portuguese transportation company, during recent years, searches for relations between these and other biographical variables. Preliminary results indicate that being subjected to random testing in the workplace is associated with fewer subsequent accidents that occur in the absence of such tests, and also that there is an optimum frequency of tests, above which there is no reduction of accidents to justify an increase of investment in testing.